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Within the last three years there has been a cosmic shift in the marketing world. No longer are companies subjugating themselves to the high cost, low profit worlds of television, radio, newspaper, and Yellow Page advertisements. This move has been directed at the coming of the Digital Age. Ask yourself a few questions:
Based on the answers to these few questions, there should be a serious concern in your mind. Where are you spending your hard earned company income trying to continuously stay in touch with existing customers and acrue those ever elusive new ones? To stay ahead in the digital age, a company must stay one step ahead of the competition digitally. |
Implement Video in your strategy now!
Haven't you noticed how everything involves video these days? Everything from a video on a webpage to a video in your inbox or "Lunch and Learns" that come from a video based webinar or broadcast. Getting video involved in your marketing strategy is key to gaining new customers within the "on demand" era.
With the internet and streaming video sites, business commercials can be created and published easily and made available quickly. If you're not harnessing these technologies, you are not achieving your maximum selling potential when placed in front of your customers.
Statistics support the movement toward Email being the new way to market.
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A survey of American households by UCLA found that:According to a study by Gartner Inc., which surveyed corporate email users:
- 38% of people check their email once a day
- 29% several times a day
- 17% several times a week
- 9% hourly
- 6% once a week
- and only 1% less than once a week.
- 53% of users check their mail six or more times a day
- 34% check mail constantly throughout the day
- 42% check whilst on vacation
- 23% check over weekends
- The average user spends 49 minutes per day managing email.